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“Media texts are never transmitted; they are selected, modified, appropriated and applied”

June 27, 2012

Bengt Larsson, Magnus Andersson and Christina Osbeck remind us that “Media texts are never transmitted; they are selected, modified, appropriated and applied. This requires studies of their reception, focusing on discussion of content among friends and family, its relation to learning from other contexts such as school and its transformation into (environmental) arguments and actions. The approach would then fit the methodological conclusions in relation to theories of family democracy.” (p.141)

However, “A recurrent and criticized feature of research on children, consumption and the media is that of the child as a victim of commercial culture and as a passive subject of socialization. The theoretical perspectives outlined in this article, however, point in the direction of children as conscious and active, if also as governed, subjects.” (p141)

Ref: Bengt Larsson, Magnus Andersson and Christina Osbeck [on behalf of Norwegian Centre for Child Research (NOSEB)] (2010) Bringing Environmentalism Home : Children’s influence on family consumption in the Nordic countries and beyond Childhood 17: 129

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